Client Success Story

40% Practice Growth. A Second Clinic Location.

How Westcoast Denture Clinic moved off radio and the Yellow Pages onto a fully tracked Google Ads strategy — and turned that visibility into a second location.

Every call and form fill traced back to a specific ad

Budget focused on high-intent, local searches

Verifiable ROI the team could scale with confidence

See the Results Read the Testimonial

40%

Sales & Inquiry Growth

Year-one increase in new patient inquiries after the strategy shift.

2nd

Location Opened

Consistent new-patient volume funded a brand-new clinic.

100%

Verifiable ROI

Every call and form fill now attributed to a specific campaign.

From Plateau to Measurable Growth

The challenge was not visibility alone. It was knowing what actually worked.

Westcoast had a steady stream of patients, but traditional media made it difficult to connect advertising spend to real calls, appointments and new-patient growth.

The Challenge

Stuck on the Traditional Media Plateau

Before partnering with Azura, Westcoast Denture Clinic relied on traditional methods like radio and the Yellow Pages. They had a steady stream of patients — but they were stuck on a growth plateau.

The biggest problem was invisible ROI. Significant budget was going out the door with no way to know which ads were actually driving phone calls and appointments, making it impossible to scale with confidence.

No attribution between ad spend and actual appointments

Broad, untargeted media with no geographic precision

A growth plateau with no clear lever to pull

The Solution

The Pivot to Targeted Google Ads

Azura Marketing modernized their approach — shifting focus from broad, untrackable media to a highly targeted Google Ads campaign built to capture high-intent searches.

Strategic Targeting: specific service keywords within their immediate geography

Budget Optimization: cost-per-click balanced against maximum outreach

Conversion Tracking: every call and form fill traced back to a specific ad

Call Tracking — Live Feed

New Denture ConsultationGoogle Ads

Implant-Supported DenturesGoogle Ads

Denture Repair — Same DayGoogle Ads

Year-One Impact

Key results that changed the trajectory of the practice.

The shift created measurable patient growth, clearer ROI and enough confidence in the new-patient pipeline to support expansion.

40%

Patient Inquiry Growth

A significant surge in new patient sales and inquiries within the first year of the new strategy.

2nd Clinic

Expansion Realized

Consistent new-business volume gave the confidence and capital to open a second clinic location.

100%

Concrete, Trackable ROI

Moved from guessing to knowing — clear evidence of ROI, allowing for confident budget scaling.

How We Did It

A focused, three-part strategy.

No guesswork — just a plan built around the searches that actually turn into patients.

Strategic Targeting

Campaigns focused on specific denture service keywords within the clinic's immediate geography — no wasted spend on out-of-area searches.

Budget Optimization

A campaign structure that balanced cost-per-click with maximum outreach, so every dollar worked harder toward real inquiries.

Conversion Tracking

Robust analytics implemented to trace every call and form fill back to the exact ad that generated it.

In the Client's Words

“

Azura Marketing's team has transformed our approach to advertising. Their expertise has directly contributed to our practice's growth. We're now able to track our results accurately, and the 40% sales increase has allowed us to open a new location.

Chris ChapmanOwner, Westcoast Denture Clinic

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