Google Ads management
Google doesn't sell position to the highest bidder — it sells to the highest Ad Rank. We rebuild accounts so quality carries the weight, and you stop paying a premium for clicks your competitors already overpaid for.
A 21-point teardown of your account, sent as a PDF within 3 business days. Fifteen-minute call to walk through it. You keep the audit either way.
44 accounts across
The leak
In almost every account we take over, the leaks are the same five. None shows up as a failure in the dashboard, so nobody goes looking.
| The leak | What your dashboard shows instead |
|---|---|
| Broad match with no negative list | Healthy-looking traffic. You are paying full price for jobseekers, DIY searches, people hunting for something free, and services you don’t sell. |
| Conversions counting the wrong thing | A conversion column that goes up. Page views, duplicate tags, a call action wired to the wrong field — the number is real, what it counts isn’t. |
| Budget on networks you didn’t pick | A low cost per click and a big impression count. Display and Search Partners buy accidental taps cheaply, so your averages improve while enquiries don’t. |
| Bidding to the wrong signal | Exactly the metric you told Google to chase. Maximise Clicks delivers clicks. Nobody ever asked it for booked jobs. |
| One page doing several jobs | Nothing at all. Quality Score sits mid-range, you lose auctions you never see, and every click carries a premium that never appears as a line item. |
The method
Order matters more than any single tactic. Fix tracking after you scale spend and you've just bought a month of bad data at full price.
Before a single bid changes. GA4 and Google Ads reconciled, duplicate tags removed, one conversion action that means a booked job — not a form view, not a page load. Everything downstream depends on this being honest.
Twelve months of search terms, read line by line. What you're actually paying for is rarely what you think you bought. This is where the negative keyword list comes from — earned from your data, not a template.
Tight ad groups where the keyword, the ad and the landing page say the same thing. This is the lever on Quality Score, and Quality Score is the lever on everything you pay per click.
The bid strategy follows the business goal, not the other way round. Target CPA where volume is steady, manual control where it isn't, and no automated strategy runs on data it can't learn from.
The best account in the world can't rescue a page that buries the phone number. You get specific, prioritised changes — and we'll build the page if you'd rather we just did it.
One page, monthly: what it cost, what it produced, what we changed and why, what's next. No 40-slide deck of impressions. You should be able to read it in four minutes and know exactly where you stand.
Proof
All-time totals across the book, straight out of Google Ads. Every figure here is one we can show you inside the platform on our call.
Denture clinic
“Thanks to Azura Marketing, our business sales have grown significantly, allowing us to open an additional location. Our experience working with Azura has been exceptional; the team is always available, knowledgeable, and dedicated to helping us grow, which has revolutionized our business.”
Chris Chapman Owner, Westcoast Denture Clinic
Retirement residence · Brampton, ON
“What made the biggest difference for us was how Azura Marketing focused on tours instead of just inquiries. Since making that shift, we’ve seen a significant increase in the number of families scheduling visits to the community.”
Stephanie Boticki Ashley Oaks Retirement Residence
Some of the accounts we manage
Who works on your account
Most agencies sell you a senior strategist and deliver someone else. That handover is where accounts drift. There isn't one here. Three of us, thirty-five years between us, and the person who sat on your call is the person building your campaigns.
Pat Assad
Managing Director
Rachel Stone
Google Ads & Paid Social
Tommy Assad
E-commerce & GA4
Between us we've managed $12.3M in ad spend and close to 600,000 conversions. Paid search is a judgment problem, not a volume problem — and judgment is the one thing you can't hire cheaply.
No change requests, no ticket queue, no waiting on a monthly review cycle. When your market moves on a Tuesday, your account moves on a Tuesday. That is the entire advantage of a small senior team, and we're not giving it up.
Google audits our certifications, managed spend and client performance to keep the badge current — it's a third-party check on the work, not a logo we bought. See our listing ↗
We cap the book so every account gets weekly attention, and we can add specialist capacity when an account needs it. Occasionally that means a short wait to start — we'd rather tell you that than take the work and spread it thin.
Pricing
Percentage-of-spend pricing pays your agency more the more they spend. That's a bad incentive and you shouldn't accept it. You pay the same whether we're managing $3,000 or $30,000 — so the only thing we're optimising for is your result.
For anyone running ads today who suspects something’s off.
For a single-location business running Search and Performance Max. Most accounts start here.
For accounts with a product feed, several locations, or more than one channel to keep honest.
Good fit
What we won’t do
The audit has no minimum. Whatever you're spending, we'll look at it — and if your budget is too small for management to pay for itself, the audit will show you that and we'll say so. You still keep the audit.
Straight answers
Start here
Prefer to talk first? 403‑679‑3616 · tommy@azuramarketing.com